Lead genLocal Services Ads
Google Guaranteed screening and license paperwork, then budgets split by job type instead of one pooled daily cap.
- Weekly credit disputes on junk leads
- Bid caps per job category
- Response-time and rating tracking
More trucks rolling.
We run the lead side for American HVAC contractors: Local Services Ads, Maps, paid search, and the call handling that turns a ring into a job on the board. If a truck sits, we hear about it.
HVAC only · one contractor per metro
What we run
Four channels, one board
A homeowner with no cooling calls three companies and books the one that picks up. Everything below exists to make yours the one that picks up first.
MapsGoogle Business Profile
The map pack decides a lot of repair calls before anyone reaches a website. Categories, service areas, photos and review flow all feed it.
- Review request after each closed ticket
- Photo and hours upkeep
- Spam-listing reports in your service area
SearchPaid search & landing pages
Repair, replacement and maintenance are three different businesses with three different margins. They get three campaigns and three pages.
- Separate cost-per-booked-job targets
- Negative keyword upkeep
- Page per city, per system type
Call handlingNobody hears voicemail
Overflow answering and missed-call text-back, wired into ServiceTitan, Housecall Pro or FieldEdge so the job lands on your board with its source attached.
- Every call recorded and scored
- Booked, quoted, spam or existing customer
- After-hours coverage in season
First month
What actually happens
No discovery phase that eats a quarter. The audit is short because the diagnosis is usually obvious.
Audit
We pull your call recordings, ad accounts and Business Profile, and count how many inbound calls last month ended without a booked job.
Build
Campaign structure, landing pages, tracking numbers, and the handoff into your field software. Your accounts, your billing, our access.
Launch
Live inside the first week. Budgets start conservative and move toward whichever job type is closing, not whichever one is cheapest to buy.
Report
Weekly: calls by source, booked versus missed, cost per booked job. Click-through rate is in there somewhere, near the bottom, where it belongs.
Why one trade
We only sell HVAC
An agency that runs dentists, roofers and gyms on the same playbook will spend your July budget the way it spends everyone's July budget.
HVAC demand does not arrive evenly. It arrives on the first 95-degree afternoon and again on the first hard freeze, and the contractor who has capacity ready that week takes the replacements. The rest of the year is maintenance plans and the long, quiet work of staying in the map pack.
That shape is what we plan against. It is also why we take one contractor per metro: two clients in the same city means bidding one against the other with their own money.
Built around the season
- Shoulder months
- Maintenance agreements and tune-ups carry the board in April and October. Cheap to buy, and they turn into replacement quotes later.
- Peak weeks
- When the heat breaks, budget moves to no-cool repair and same-day language, and after-hours answering turns on.
- Replacement season
- Financing terms and rebate deadlines belong on the landing page, not buried in a quote emailed three days later.
- Off-season
- Reviews, photos, service-area pages and email to your existing customer list. The work that decides next summer.
Bring us the calls you lost
Send last month's call log. We will tell you how many were marketing problems and how many were phone problems, and what each one costs you.
Questions
Before you call
Do you work with more than one contractor in a metro?
No. One per metro, written into the agreement. If your city is taken we will say so on the first call instead of pitching you for six weeks.
Who owns the ad accounts?
You do. Google Ads, Local Services and the Business Profile stay in your name with your billing attached. We work inside them. If we part ways, nothing gets taken back.
Is there a long-term contract?
Month to month after the build. The build itself is a fixed scope with a fixed fee, because it involves work we cannot un-do if you leave in week three.
What if my phones already go to voicemail?
Then advertising is the wrong thing to buy first. We will say so. Answering and text-back come before we spend a dollar on clicks, and if you would rather fix that in-house, do that and call us after.
Do you build websites?
We build the pages that ads point at, and city and service pages that earn Maps and organic traffic. A full rebuild is separate work with its own quote.
What size contractor is this for?
Roughly three trucks and up, residential-heavy. Below that the fee is a bigger share of your budget than it should be, and you are usually better off putting the money into a second van.